My mission in issuing the Black Owned Hair Care Challenge is to: 1) Increase awareness of and drive support to quality Black owned Black hair care products, businesses and entrepreneurs. 2) Provide truth and clarity about the ownership of the popular, lucrative Black hair care companies. 3) Offer consumers an easy, effective way to demonstrate support for and solidarity with the Black community. 4) Increase awareness re the importance of Black owned businesses, especially in culturally and historically significant industries. 5) Generate economic empowerment and counter economic injustice and inequality in America.
For over 10 years, I have worked to follow up on Dr. King's dying wish for economic equality and justice. First with The Empowerment Experiment, my family's yearlong stand living exclusively off Black owned businesses, and my book, "Our Black Year"... And now with this Black Owned Hair Care Challenge, I aim to expose and fight economic injustice, cure racial disparities and divides in the American economy, and generate economic empowerment for the Black community by promoting, advocating for, and facilitating increased and intentional support of Black owned businesses. As part of the new movement in America to protest racism and racist systems, systems, stereotypes and structures - and show solidarity with and support for the Black community - I am challenging all Americans to commit to support Black owned hair care companies and beauty supply stores. These entrepreneurs and businesses used to generate desperately needed jobs, wealth, entrepreneurial opportunity, hope, pride, and role models in and for the Black community. This is why I am asking your help to return the Black hair industry to the Black community. We aim to grow these precious Black owned businesses to make the Black community - and this country - stronger and better. We aim to generate, with our unity, our faith, and our spend - a more diverse, inclusive, and representative American economy that drives empowerment for all.
Love, Maggie Anderson
Need more inspiration? Need more information? WATCH THE OFFICIAL BLACK OWNED HAIR CARE CHALLENGE VIDEO!
The Challenge is an economic empowerment campaign to restore the Black hair care industry’s indisputable capacity to create much needed entrepreneurship, jobs, wealth, and economic unity in the Black community. The Challenge is also an education and awareness movement to expose and counter the unjust and disproportionate lack of Black ownership in the Black hair care industry.
Because when this industry was controlled by Black owned businesses, the Black community was stronger and less susceptible to social crises like poverty, crime, unemployment. Because we must expose and reject the unjust lack of Black ownership of Black hair care companies and Black beauty supply stores.
All are welcome to accept the Challenge. Accept the chalenge as a group or institution. Accept the challenge as a family, a block, a church, a sorority, a business, or organization!
Black owned businesses receive all the revenues! Donations will benefit Black empowerment, business and entrepreneurship organizations.
1) Say your name and accept the Challenge on video. "My name is Jane Doe and I accept the Black Owned Hair Care Challenge." Post the pledge. Share and show off the solidarity!
2) Buy from Black owned hair firms and/or beauty supply stores.
3) Take pictures and/or video of the purchase(s), like receipts, or posing w/ products or entrepreneurs.
4) Always tag @OurBlackYear
5) Always include #OurBlackYear #BlackOwnedHairCareChallenge.
6) Issue the challenge to others.